JP/EN

Encyclopedia of niime

2022 . 01 . 01

niimeゆく年くる年 2021-2022

〈くる年編〉

玉木「私が思うに、やっぱり2022年は、新しくオープンする「tamaki niime shima」がキーだと思ってる。これまでつながってなかったところが、「嶋」を起点として、ひとつにつながるような絵が見えてる。「niime村」の玄関口としても機能するし。西脇全体が面白い場所だよってPRもきちんとしていきたい。まだ出逢えてない人たちにも発信していけたら良いなと思っています。」
玉木「去年の6月くらいから、tamaki niimeの「ミッション」や「ビジョン」を言葉にして明確にしてそれを掘り下げる作業をやったんですけど、各チームの中で自分たちがどうあるべきか?の話し合いをしっかりできた、ってゆうのがよかった。まだまだこれから、もっとこうしようああしようと掘り下げていく時間が大事だけど、この半年間の取り組みがあるのとないのとでは全然結果は違ったと思う。」
玉木「結局のところ、何が変わったか?っていうと、“私が変わった”のよ。酒井に言われるんだけど...「リーダーですべてが決まる」ってね。だから私が成長しなきゃいけないん だって。下を成長させようとするんじゃなくて、私が上に昇っていかない限りはそれに連れて皆んなも一緒に上がっていけないから。」
玉木「「グッドデザイン賞」はスタッフの藤本君が応募したい、という意思を伝えてくれて。藤本君と久保君がtamaki niimeの魅力を伝えようとすごく掘り下げてくれて、それが実ったという意味で、すごく私も嬉しかった。いや~私何にもしなくても勝手に走って 行ってるやん...と思って。徐々に徐々に、皆んながやりたいことをやった結果、会社が前進してる、という良い流れになって来てるな、と。」

2021 . 12 . 31

niimeゆく年くる年 2021-2022

<ゆく年編>

玉木「2022年はもっと町田と西脇をつなげたい。実際にモノづくりをしてるLabの人たちが定期的に東京・町田店に行くという習慣をつけて、お客様ともふれあいながら東京の空気感も感じて、また西脇に帰ってクリエーションをするっていう流れを、スタッフ皆んなに対して創っていきたい。」
玉木「食糧危機とかの問題、ありうるから備蓄しとかなきゃいけないでしょ、水とか色んなモノを。だから、「tamazon」で物販するってことは備蓄することでもあるんですよ。ストックしといて販売する。この会社として良いモノをちゃんと備蓄しときたい。いざって時のために、自分たちもそうだし、周りの人たちに対しても。」
玉木「ほんとスタッフ皆んなのクオリティが上がってくれてよかったなと思ってる。ちょっとずつ色んな種まきをしてきたことで経験を積んで、一年振り返ると、おお~、成長したな、良くなってるなというのは実感として嬉しいですね。」
酒井「人が前に進もうとか成長しようという時には、その人自身に反省があって、その上で感謝がないと、何もなし得ないな、と。反省と感謝。これ、めっちゃ大事。」

2021 . 12 . 21

縫製チーム・宮崎直美の、超感覚的モノづくり論。

「昔から自分が見てきたもの・触れてきたもの、体験してきたもののイメージとかって、ずぅーっと残ってるでしょ?フレアスカートの場合は高校生の時に観た『風と共に去りぬ』のスカーレット・オハラ。映画観てる時って容もやけど、周囲の景色とか小道具とか、色のトーンとかが、主人公とマッチしてると、わぁすごいおしゃれな映画!って思ったりする。そういうので自分のセンスを磨く。あれエエな、とか。」
「縫い方なんかでもね、抑えつけて縫うんじゃなくて、できるだけ“自然な”状態で。アイロンしてパチッと型付けるんじゃなくて。生地によってそれぞれやけどね。ウチの生地はそんな風にしやすい。できるだけ自然な状態で生地を...「折り紙とは違う」ってとこ。糸の一本一本も、フニャフニャと生きとるな、って。」
「頭の中にあるイメージをカタチにしたい、ってゆう。あらかじめデザイン画描いて、じゃないんですよ。布から始まる。「ダックス」なんかでも元々、絶対何か使えるわって半年間眠らせてた、気に入った生地の部分があて。面白いパンツとか創りたいなって、でも出来上がらなくて、ポイッて机の上に置いた、その瞬間に見えた。置いた、そのカタチ。あれっ?カワイイんちゃうん!?って。これを使いたい、なんとかしたいと。」

2021 . 11 . 20

Sewing Team member, Katake, explains why she is insatiable for creativity.

“As we use sewing machines regularly, we try to make something pleasing to customers. It's just a simple idea created for customers who may be happy to have them. Our workplace may be a more accessible environment for concepts like "we may be able to make this" or "how about using this cloth?”
“The 'tamaki niime' fabrics are tough to sew. They are too soft. (laugh) They are thin and soft. You can't sew well until you get used to them. Our fabrics have their own unique peculiarities and are totally different from other companies.”
“We spend time sewing shawls or other things, and there's some time to make stitches, which looks like ticking time. The extra time spent becomes the products that go to the customers. And after that, the customers spend time with the product. I feel this is a beautiful job.”
“I have learned it is good to have an opportunity to tell customers that there is meaning in each exciting product. What we are doing every day is not routine, but it's fun. People don't get bored with our products because even though they are designed with the same styles, we make different fabrics every season. The creativity of 'tamaki niime' won't bore you.”

2021 . 10 . 28

Ms Tamaki and Mr Sakai talk about ‘The niime Village Concept’.

Sakai: Rather than focusing on making 'The niime Village Concept', it should be natural as we live with what we like to do daily. That sounds like more of 'tamaki niime'. It is more flexible and free of rules, which would make the excellent niime Village as a result.
Sakai: In nature, things like rivers, without knowing what happens, it ends up running to the ocean, in which many things are nurtured. But we cannot predict that. Our advantage is such unpredictable instability, and I hope it is reflected in The niime Village.
Tamaki: We don't want to have goals. But when we can admit it's sustainable, I think that's our goal. When our staffs' children, the next generation, get jobs in this village. I think our goal would be to see the cycle that people can find ways of new skills here.
Tamaki: The point is not 'what we should do', but it's 'how it should be', which means that we should be sensible about it, and getting aware of it while doing it. You should be aware of your advantages, not being told by someone, but knowing yourselves and making the best of yourselves. I feel that's a more human-like figure.

2021 . 10 . 05

Ms Tamaki Niime talks about ‘The niime Village Concept’.

“In my vision, we rotate things well, and people living there are all happy and excited, and they are in the condition of being sustainable.”
“I am sure there are many people who suffered from being frustrated or regretful. I hope I can encourage them, help their lives be more manageable, make them feel easier at work, or give them the motivation to do something. We are happy to exist for them if they could be cheered up with what we could offer. That's why I am doing it.”
“We have been working by hand rather than just thinking about it for the last 15 years. When we hit on a good idea, we try it first. While doing that, I think about doing more of this, or more of that, and finally, I land on this.”
“I feel I am not getting ideas on my own. Including 'The niime Village Concept', I feel like someone has been giving or showing me ideas during my sleep. May be my ancestors or messengers from this earth. It feels not a kind of individual request but a general request.”

2021 . 09 . 16

Ryuta Fujimoto, in charge of Public Relations, discusses 'tamaki niime's' core belief.

“We sell 'a scrap of cloth' in Machida. Our customers can decide the price. We ended up deciding to allow customers to choose their value themselves. Doing that would make customers take care of it by themselves, which we think is more important. If they don't pay for the given value but rather invest money for the value they provide, I think they would pay attention to use with care for a long time.”
“I have been able to work for Public Relations because I have work experience in weaving. That's true. I have been weaving at 'tamaki niime', which is why I can talk to people and understand what Tamaki says. Weaving is still exceptional for me. I feel happy that I am able to be in the position to tell that to people.”
“I recognize our company as part of the entertainment industry that looks like a manufacturing company. Showing something means entertaining them. In our company, it's not enough to do just what you want to do. The important key is whether customers can enjoy it or not.”
“High school students may become interested in weaving after watching a weaving machine at work, and they may join 'tamaki niime' in the future. I personally think it's best if local children dare to choose to work here.”

2021 . 08 . 16

Ryuta Fujimoto in Public Relations talks about the 'Fabric Store' and TOKYO MACHIDA.

“Although the scale of Banshu-ori is being reduced, young weavers and our young team are working to make this product region more exciting.”
“As we sell fabric, we want to tell people that those fabrics are not just attractive, but they are made by engaging individuals who live in Nishiwaki and Taka. We make Machida as a source for gathering information on Banshu-ori from Hyogo prefecture.”
“Why do we use those deer antlers? Because we want to tell stories of the history of Banshu-ori. I feel that the space of displays or selling fabrics is not only ours, which I believe Ms Tamaki dares to do.”

2021 . 07 . 08

July 9, 2021, 'tamaki niime' Tokyo Machida store opened!

Tamaki: It is a round concrete building without straight lines anywhere inside or outside, even the staircase. You may feel like being in the womb. So you feel instinctively secured and comfortable inside of the round space, but it's so unique because it's happening in the centre of Tokyo. You may not understand it if you don't experience it there.
Tamaki: Even though we fixed a little bit without changing most of the parts, we kept making the best use of them. The main floor is the second basement for item display. The fabric store is on the first basement floor. On the first floor, there will not only be 'tamaki niime shawls', but we will also be starting to have a 'tamazon' corner. It's more like a variety goods shop. It's a platform for various things which we recommend.
Tamaki: In order for 'tamaki niime' to extend its wings, it's definitely better to have a site for people from overseas when they visit Japan, or it's better to have a place for people in the Kanto Eastern Japan area to get to know us better. So I thought it's better to have them come to see us. This is a kind of challenge. I am so excited about it.

2021 . 06 . 24

Mr Yamashita, of the ‘Knit team’, speaks about the potential of 'one item products '.

”I feel special when touching my woven products with my selected threads. At that moment, I am aware that I have never felt such a sense of touch before. So when I discovered that I created new products, I was very excited and wanted to tell everyone.”
”We have own imagination in creation. So we are happy if people understand, enjoy, and come to purchase. Having so many clothes in the world, I think it's possible to enjoy creating clothes or convince people to want them if we express our creativity clearly.”
”I enjoy talking to customers. There is a unique customer service because of one-item products. It's fun to have conversations there. I genuinely enjoy all aspects of this business, such as creativity and customer service.”
“My goal is the passion I had when I started into this industry in my youth. That is where I want to achieve my goal. Towards that goal, I want to challenge many things. I want to send my creations which only 'tamaki niime' can make possible. I want to set up new ways of creativity and send them forward to people worldwide.”

2021 . 05 . 23

Asking Mio Fujita about new possibilities of events 'TenTen'.

“But the more often we held the event; the customers began to choose brighter colours. So I have learned that the districts or places are not related to what they want. Our outfits would be magically loved by everyone everywhere.”
“People can be happy only by wearing them. So why don't we wear the clothes that make us happy if we have to choose something to put on? I think that's interesting, and I am so happy if we provide them with the opportunity to feel that way.”
“This is tamaki niime’s new way of expressing ourselves to the people. We want to have events for people who are not interested become interested in us.”
“We would search the spots at non-commercial local facilities, different from traditional shopping places in the future. We are glad to have the messages of suggested sites from the people reading this blog if they know any good places.”

2021 . 04 . 20

The interview with Ms Iwamoto, a member of the 'Dye team' about this year.

“'Botamask' is the first announced product that uses a botanical dye-post-dyeing method in 'dye play'. The team discussed using plant material dyes because the masks cover the mouth.”
“We do the works which only our company can do. That's the meaningful advantage that we can work with dyes at ‘tamaki niime’. We have to have some room to work with dyes because the products go through each team until they are finished.”
“Definitely, our goal is to make products that excites customers. With that in mind, we are encouraged to work with dyes if the other teams have good experiences creating cool or exciting products.”

2021 . 04 . 03

Mr Sakai’s Branding Strategy

〈 part 2 〉

Tamaki: Since I want to make the-only-creation, I want to go the way of that kind of sales and branding.
Sakai: We can be more active. Running a business would be more interesting if we work directly and instinctively with our inspirations and let our logical thoughts follow later. I believe we can be more vigorous.
Sakai: They wonder who Sakai is. You don't have to say who he is. He is one of the necessary elements in the 'tamaki niime' brand, which helps Ms Tamaki work. She is a symbol in the company. On the other hand, I stay mysterious, a counterpoint to Tamaki, who would become a mystery in everyone's heads. If you want me to talk about branding, my policy is not to be 'understood'.

2021 . 03 . 15

Mr Sakai's Branding Strategy

〈 part 1 〉

“I always try not to accomplish it. I believe in the phrase 'Doubt the obvious'. I have kept my faith in 'the completion of unfinished'.”
“I feel romantic with unfinished branding, and if there is an ultimate accomplishment in branding, we don't need branding. It should be endless.”
“If I am allowed to say, my belief of branding or makers is losing their value when others understand them.”
“People feel attracted to the mysterious parts because they feel some something deep inside. I feel thrilled if people think they are challenging to understand because there are various aspects within us. That's probably what 'tamaki niime' is, and Tamaki and I want to be like that.”

2021 . 03 . 02

We announce niime's fabric store!

〈 part 2 〉

Tamaki: I remember the old days of fabric making with Mr Nishikaku. We kept making fabrics in conversations with artisans. I have been thinking about how our staff could meet with them and learn from them. It would be an excellent idea for both of us to open a 'fabric store' and mingle together.
Sakai: I wish to have a real free platform of B (Business) to C (Customers) market distribution, not only connection of B to B. Our business is basically on B to C distribution, and we hope to have newer links of B to B.
Tamaki: After all, I wish I could be a centre point to provide a place to answer their needs for those who want to do something, to make something, but don't have the know-how. If there is such a place to get help, they would absolutely challenge and step into what they want to do without suffering by themselves or giving up because of not knowing how.
Sakai: I want to have various people and cultures mingle. Without suggesting anything to them. I desire to have a place for those who could freely interact with each other and make a place by themselves.

2021 . 02 . 15

We announce niime's 'fabric store'!

〈 part 1 〉

Tamaki: tamaki niime was asked to sell fabrics. Artisans or anyone who wants to buy would gather and discuss, making it possible to make fabric development suggestions. They will develop to flow ‘B to B.’ Just like what Mr Nishikaku and I did. Students can get ideas, and craftsmen create what students asked for. I hope they learn about fabrics while still students, and I hope they expand to create exciting ideas.
Sakai: It would be good for the city of Nishiwaki. I hope they study here and meet various people outside, and I wish they come back to work here. It's good to see the world at least once. There are many amazing people in Japan. It's important to know there are people with unique senses.

2021 . 02 . 01

2021 'New Film Crew' has launched!

〈part 2〉

Ohama: The main difference is we can personalize the messages. I think our goal is that our messages are unified, but each one makes sense in developing from different angles. That’s our 'New Film Crew.'
Fujimoto: I am here to help make the introductions and connections from previous contacts, and use my previous public relations experience. I think they are the advantages I could share in my work here.
Ueda: I think our comments may sound amusing to the readers. We are enjoying our work, and we are happy if people can look forward to our next stage of development. I am sure it will be fun. (laugh)
Inagaki: I can't see it, yet. We will look forward to or enjoy what we may have. I may feel disappointed if I expect too much, but I want to enjoy working and going forward.
Kubo: If they are routines, they are not live. Weavers, knitters, and videographers are doing different works but doing 'the same thing'.

2021 . 01 . 15

2021 'New Film Crew' has launched!

〈part 1〉

Fujimoto: As I have public relations experience. I want to introduce the people we have been working with and bring the things into this team to suggest plans.
Ohama: As one of my roles in the “Wa team”, I worked on making ties with staff, which was probably the beginning of making outside connections. Now I hope it will make one of the massive connections.
Ueda: Expressing with my characters, I was hoping to report with a natural excitement for the customers.
Inagaki: What I should select for the videos. I thought it would be exciting if just a small thing became a big hit.
Mutsumi: We each have roles. To sum up opinions, share them with staff, and check up the progress to keep working productively.
Kubo: Just like blinking eyes, we want to view videos through their eyes. There, we could finally reveal 'tamaki niime's' lively creations.

2020 . 12 . 16

niime: The Years End and a New Beginning

〈a year end version〉

Tamaki: After a year, each individual's character strengthened the teams and created the online store. After thinking through how they could improve them, they brought tremendous results. I think that's what brought us together.
Sakai: Coronavirus is just one of the triggers which we will have in the future. I don't think we could slow down the speed of such changes. As the digitalized world speeds up, we seem to live with it, but we actually go backward to prefer more old-fashioned ways and focus on making such choices. Keeping animals or creating 'niime village' are such examples.

2020 . 12 . 01

"Connection team" x "Operation team", a stand-alone team discussion!

Mutsumi: What we are doing is not really like selling things. I wanted to have charming people who were like "tamaki niime" and introduce our products to the customers, not just to sell them.
M. Fujita: I feel like connecting with people through our products. We have been making efforts to have many events in the past, we may have to put more effort into creating rich contents at each event. I am trying hard on that now.
M. Fujita: Basically, when I find tasks I have to do, I try to enjoy myself and dig deeper into the work. I had to think on my feet much faster than any other company. I would have had a difficult time if I couldn't decide and work on my own.
Mutsumi: It is essential to do the tasks that you are asked for, additionally …if you want to do something you or any teams haven't done, but you want to try it, they would ask you to challenge it anyway.

2020 . 11 . 15

"Minoru team", where tamaki niime's energy is created.

〈part 2〉

Fukumori: For me, it is not just providing meals; it is more like offering entertainment. I want them to feel happy or be excited by enjoying different types of vegetables, which is my motivation to make vegetables.
Nasu: We had many problems to overcome, but we hope we could get 1 ton of harvest for the next year. Our rice is such a treat for you. Because it is made through natural cultivation.
Ooishi: We have been closing the cafeteria, but we want to get ready for the day we reopen. We want to try new things for not making them disappointed, and I need to study more.
Kamiyashiki: If they ever use wild game meat for cooking, I would like to have the opportunity. ( laugh ) The boss gave me a book about wild game. I am studying it now.
Hatsuko: Home dishes make you feel so good and comfortable. So, that's my only wish and purpose for cooking. That's why I have been enjoying cooking, and I wish to be their comfort.

2020 . 11 . 01

"Minoru team"; where tamaki niime's energy begins.

〈 part 1 〉

Nasu: The one we are cultivating is one of the Western kinds of cotton, very close to the purest white Egyptian cotton. We have been giving out cotton seeds at various events. The cotton fields are not only here. We have other sites that we ask some customers to grow, too.
Fukumori: This year, many people are voluntarily self-quarantining or staying home, and there are many requests from people to share the seeds. So we ask them to help our "sakumen", making cotton. They have been increasing.
Oishi: As I started working earlier, I have made menus. Seeing the vegetables received, I am allowed to decide the menu for the day. I hope I can cook them without wasting as little as possible.
Kamiyashiki: I had been studying cooking abroad in France until March. I also studied fashion before that. I hope I can work for both professions in the future. I found the perfect place.

2020 . 10 . 15

"Shop team"; delivering great works and creating close relationships with the customers.

〈part 2〉

Matsumoto: They came to know us by "Tamask" and saw the outfits. I think we are increasing in customers who start understanding essential items and have become regulars during the pandemic.
Tanaka: Many suggest enjoyable ideas to us. Most of the people usually like non-provocative fashion, but many of our customers do like bright colours or interesting shapes, or denim with originality. I guess they refine their tastes by adding up all their experiences from the past.
Fujita: They come not only for shopping but for consultation as well. Even the shy customers gradually open their hearts.
Kageyama: There must have been some "tamaki magic" at the event I attended. (laugh) Some told me to come to Nishiwaki, and they actually became regular customers here.

2020 . 10 . 01

“Shop team”; delivering great works and creating close relationships with the customers.

〈part1〉

Matsumoto: I saw the ads of the boss hanging the shawls in the sun. That got my attention and made me want to work here. It was so pretty that the colours, the wind, the light and the sky are all unified.
Tanaka: I was working at the department store before that. For the first time, I had a chance to touch shawls made from the cotton. I was so impressed with their softness, which was completely different from other brands that I had experienced at many exhibitions.
Kageyama: I didn’t I have much experiences with customers, but I had fun working and was happy to watch customers who are satisfied with shopping. I have so much fun.
Fujita: Isn't there only-one-item for each customer? That’s why we match one item with one item...you can never experience that anywhere else, and you can never repeat it.

2020 . 09 . 15

Mr Fujimoto × Ms Ishizuka discuss the new ‘tamaki niime’

〈part 2〉

Fujimoto: We produced them rapidly because we had experienced making "tamask". This helped us understand how to work effectively as a team. We demand a more rapid response for items that we have to create now. Not working individually, we connect and blend together to make it work. That's how the company tries to make it work.
Ishizuka: The things we did in the past are not 100% the best. We work on them using past experiences and current methods that we use now. We blend them together. Working with other staff, we could see them at different angles, which I couldn't see two years ago. I often find myself feeling great about better results in most cases.

2020 . 09 . 01

Mr Fujimoto × Ms Ishizuka discuss the new ‘tamaki niime’

〈part 1〉

Fujimoto: "Improving skills" does not mean that we are just being asked for technical skills. The staff are expected to “observe”, seeing the whole of the company objectively. Right now, I feel we are trying to break down the walls between the teams in the company.
Ishizuka: The COVID Pandemic was a trigger to bring us together to move in the same direction, which was making masks. That means that we can blend without teams. Since we have come to this point, we can mix or blend with what we have been setting up so far.

2020 . 08 . 15

A frank and open discussion, the "Sew team."

〈part 3〉

Magome: I want to work on making creations favoured by those a bit younger, which is where we make much of our sales now. "tamask" and "tamafukuroo" sell well to all ages, and that's where I want to target making such creations.
Kawabata: I think we could make people happy with our products, because when you wear it, it affects your mentality. I’d like to create more of them to warm people's hearts.
Miyazaki: Because Ms Tamaki has accomplished what I wanted to do. During the day, I could make what I want to make with the excellent materials here, that's why I feel delighted. (laugh)
Katake: Ms Tamaki likes surprises and creating happiness. I came here because I like her character. I hope we can spread such feelings.

2020 . 07 . 15

A frank and open discussion, the "Sew team."

〈part 1〉

Kawabata: Especially here, they prepare to complete garments from designs up to production. This is the only place we can work through the whole process.
Magome: I would like to work for the production company in the community rather than the leading apparel companies. It is very interesting to see the whole production process, which is very rare to see.
Katake: I wanted a sewing job from the beginning. We can make our own materials and touch them before sewing, which help produce unique and original products. I feel this is the ideal company.
Miyazaki: After I met the boss and talked to her for the first time…I haven’t told anyone…on my way home I knew I had a bizarre, special feeling towards her that she was not like my sister or daughter.

2020 . 07 . 01

The Gentle Flames of our Creative Ambitions the “Knit team”

〈part 2〉

Miyamoto: For the team goal, I would like to have the knit products become one of the leading shares in all "tamaki niime" products.
Nakamura: I hope I could make the best products that I can. Since we can handle the whole production process with WHOLEGARMENT, our team is very flexible in our work. This year, I want to try something new that I have never tried before.
Tu: Later, I want to focus on other daily products that could be favoured by customers, not for fashionable clothes.
Yamashita: I always have ideas in mind that I want for clothing that makes people give a little laugh when they wear them. I want to make people happy who wear what I've designed, which is what I've wanted since I was young. That has never changed.

2020 . 06 . 15

The Gentle Flames of our Creative Ambitions the “Knit team”

〈part 1〉

Nakamura : It motivates me to see actual customers purchasing the products I made. It is an excellent opportunity for me to work where I could hear customers’ positive or negative comments directly.
Miyamoto : The most luxury I have is I am not making given items. I could use my own ideas, including choosing colours and see my products sold, which is impossible in other companies. I really appreciate that. It is not easy because products have to be the Only One item, which means we have to change colours in making another, but I am so happy when I can make good colour combinations, which is fun.
Yamashita : The main issue we have is how we could create unique products, which is different from other companies. We didn’t get approval from Ms Tamaki and worked until 2 or 3 am everyday….

2020 . 06 . 01

"Weaving team" that weaves in six colours

〈part2〉

Nakao : Yes, I’m really involved in various jobs. Rather than nurturing people, they just have us do it, more and more. (laugh) What I want to do in the future is get more involved into design.
Murakami : Shawls can be made quickly, but we are making them ourselves, where as normal production takes half a year in production planning, so instead of three months, we can finish in a week. It is easy to move forward. E-commerce is currently growing, so there was an immediate reaction as to the kind of work needed.
Fujimoto : I think that through “weaving” we will be able to increase the number of challenges that we have never created before. Regardless of success or failure.