JP/EN

Encyclopedia of niime

2020 . 11 . 15

tamaki niimeの活力を生み出す「実るチーム」
〈後半〉

福森「自分としてはエンターテイメントじゃないですけど、変わった野菜も摂って、少しでも気分を上げてもらいたいなと野菜づくりをしています。」
那須「色んな苦労したけど、来年の目標は米1トンは欲しいですね。ウチの米は贅沢ですよ。すべて自然栽培のお米ですから。」
大石「今はお店としては休んでますけど、またいつかオープンできるまでに新しいこともやっていきたいですし、もっともっと勉強していかないと、と思っています。」
上屋敷「もしジビエ使われることがあったら、さばける機会があったら（笑）。社長からジビエの本もらいまして。それを読んで、今勉強してます。」
初子「家庭の料理が一番ホッとするでしょ？これからもそんな風に皆んなを、ホッとさせる場所でありたいなってゆうのは私の願いです。」

2020 . 11 . 01

tamaki niimeの活力を生み出す「実るチーム」

〈前半〉

那須「栽培しているのは真っ白に近いエジプト綿ですね。ここだけじゃなく、コットンのタネをいろんなイベントの機会などに渡して、他の土地でもお客様につくってもらったりしてるんです。」
福森「今年はコロナで、お家にいらっしゃる方が多かったので、タネを分けてほしいというお問い合わせが多く、お渡しして「作綿」してもらったり。色んな方がつくってくださってますね。」
大石「入社して早いうちから料理を自分で考えるように。採れた野菜を見て明日はこれにしようと自分で考えてやらせてもらっています。できる限り野菜を無駄なく調理できたら。」
上屋敷「3月までずっとフランスに料理留学してました。その前には服飾の勉強をしてたんです。将来どっちも出来たら良いかな、と。ちょうど良いところが見つかりました。」

2020 . 10 . 15

"Shop team"; delivering great works and creating close relationships with the customers.

〈part 2〉

Matsumoto: They came to know us by "Tamask" and saw the outfits. I think we are increasing in customers who start understanding essential items and have become regulars during the pandemic.
Tanaka: Many suggest enjoyable ideas to us. Most of the people usually like non-provocative fashion, but many of our customers do like bright colours or interesting shapes, or denim with originality. I guess they refine their tastes by adding up all their experiences from the past.
Fujita: They come not only for shopping but for consultation as well. Even the shy customers gradually open their hearts.
Kageyama: There must have been some "tamaki magic" at the event I attended. (laugh) Some told me to come to Nishiwaki, and they actually became regular customers here.

2020 . 10 . 01

“Shop team”; delivering great works and creating close relationships with the customers.

〈part1〉

Matsumoto: I saw the ads of the boss hanging the shawls in the sun. That got my attention and made me want to work here. It was so pretty that the colours, the wind, the light and the sky are all unified.
Tanaka: I was working at the department store before that. For the first time, I had a chance to touch shawls made from the cotton. I was so impressed with their softness, which was completely different from other brands that I had experienced at many exhibitions.
Kageyama: I didn’t I have much experiences with customers, but I had fun working and was happy to watch customers who are satisfied with shopping. I have so much fun.
Fujita: Isn't there only-one-item for each customer? That’s why we match one item with one item...you can never experience that anywhere else, and you can never repeat it.

2020 . 09 . 15

Mr Fujimoto × Ms Ishizuka discuss the new ‘tamaki niime’

〈part 2〉

Fujimoto: We produced them rapidly because we had experienced making "tamask". This helped us understand how to work effectively as a team. We demand a more rapid response for items that we have to create now. Not working individually, we connect and blend together to make it work. That's how the company tries to make it work.
Ishizuka: The things we did in the past are not 100% the best. We work on them using past experiences and current methods that we use now. We blend them together. Working with other staff, we could see them at different angles, which I couldn't see two years ago. I often find myself feeling great about better results in most cases.

2020 . 09 . 01

Mr Fujimoto × Ms Ishizuka discuss the new ‘tamaki niime’

〈part 1〉

Fujimoto: "Improving skills" does not mean that we are just being asked for technical skills. The staff are expected to “observe”, seeing the whole of the company objectively. Right now, I feel we are trying to break down the walls between the teams in the company.
Ishizuka: The COVID Pandemic was a trigger to bring us together to move in the same direction, which was making masks. That means that we can blend without teams. Since we have come to this point, we can mix or blend with what we have been setting up so far.

2020 . 08 . 15

A frank and open discussion, the "Sew team."

〈part 3〉

Magome: I want to work on making creations favoured by those a bit younger, which is where we make much of our sales now. "tamask" and "tamafukuroo" sell well to all ages, and that's where I want to target making such creations.
Kawabata: I think we could make people happy with our products, because when you wear it, it affects your mentality. I’d like to create more of them to warm people's hearts.
Miyazaki: Because Ms Tamaki has accomplished what I wanted to do. During the day, I could make what I want to make with the excellent materials here, that's why I feel delighted. (laugh)
Katake: Ms Tamaki likes surprises and creating happiness. I came here because I like her character. I hope we can spread such feelings.

2020 . 08 . 01

A frank and open discussion, the "Sew team."

〈part 2〉

Miyazaki: All the masks everywhere have sold out! I went to a drug store in Nishiwaki, and they told me there was none. I hope we could make them immediately.
Tu: I have the same idea!
Tamaki: Make the masks immediately!!
On January 30th, 2020, the history of “tamask” began through LINE conversations at work. Now, the “Sew team” looks back at the days where they had to quickly response to the Coronavirus Pandemic

2020 . 07 . 15

A frank and open discussion, the "Sew team."

〈part 1〉

Kawabata: Especially here, they prepare to complete garments from designs up to production. This is the only place we can work through the whole process.
Magome: I would like to work for the production company in the community rather than the leading apparel companies. It is very interesting to see the whole production process, which is very rare to see.
Katake: I wanted a sewing job from the beginning. We can make our own materials and touch them before sewing, which help produce unique and original products. I feel this is the ideal company.
Miyazaki: After I met the boss and talked to her for the first time…I haven’t told anyone…on my way home I knew I had a bizarre, special feeling towards her that she was not like my sister or daughter.

2020 . 07 . 01

The Gentle Flames of our Creative Ambitions the “Knit team”

〈part 2〉

Miyamoto: For the team goal, I would like to have the knit products become one of the leading shares in all "tamaki niime" products.
Nakamura: I hope I could make the best products that I can. Since we can handle the whole production process with WHOLEGARMENT, our team is very flexible in our work. This year, I want to try something new that I have never tried before.
Tu: Later, I want to focus on other daily products that could be favoured by customers, not for fashionable clothes.
Yamashita: I always have ideas in mind that I want for clothing that makes people give a little laugh when they wear them. I want to make people happy who wear what I've designed, which is what I've wanted since I was young. That has never changed.

2020 . 06 . 15

The Gentle Flames of our Creative Ambitions the “Knit team”

〈part 1〉

Nakamura : It motivates me to see actual customers purchasing the products I made. It is an excellent opportunity for me to work where I could hear customers’ positive or negative comments directly.
Miyamoto : The most luxury I have is I am not making given items. I could use my own ideas, including choosing colours and see my products sold, which is impossible in other companies. I really appreciate that. It is not easy because products have to be the Only One item, which means we have to change colours in making another, but I am so happy when I can make good colour combinations, which is fun.
Yamashita : The main issue we have is how we could create unique products, which is different from other companies. We didn’t get approval from Ms Tamaki and worked until 2 or 3 am everyday….

2020 . 06 . 01

"Weaving team" that weaves in six colours

〈part2〉

Nakao : Yes, I’m really involved in various jobs. Rather than nurturing people, they just have us do it, more and more. (laugh)　What I want to do in the future is get more involved into design.
Murakami : Shawls can be made quickly, but we are making them ourselves, where as normal production takes half a year in production planning, so instead of three months, we can finish in a week. It is easy to move forward. E-commerce is currently growing, so there was an immediate reaction as to the kind of work needed.
Fujimoto : I think that through “weaving” we will be able to increase the number of challenges that we have never created before. Regardless of success or failure.

2020 . 05 . 15

"Weaving team" that weaves in six colours

〈part1〉

Taniguchi : We are currently not producing shawls. We switched to making masks. First, we make the gauze. Because of the coronal damage this time, gauzes are running out in various places, so we can deliver them to those who need them.
Nishizaka : There are some things that I’m not used to because they have an original methodology here. Under the situation of the Corona now, the methods of the company are changing rapidly.
Ueda : Now my goal is to be in the top 3 designers in the company. I want to make everyone happy via creation. I want everyone to know more about tamaki niime.

2020 . 05 . 01

tamaki niime, the meaning behind announcing of making masks

〈part2〉

Sakai : You know what? Even daydreaming outside by myself, there are many aspects of entertainment. I believe we will refine our own enjoyment from now on. I hope everyone becomes aware of its importance.
Tamaki : Because we have real situations, we have to think about it. That’s why it is easier to experiment and try and error for now. Of course, the scenarios I have in my mind are not singular. Whatever situations happen, I try to get answers on each case instinctively. It is interesting to see such little choices bring us real results.

2020 . 04 . 15

tamaki niime, the meaning behind announcing of making masks

〈part 1〉

Tamaki : We tried many things all of last year. We tried to do many things, but we couldn’t make it for most of them. After making masks, however, it seems everything has started moving in the right directions.
Sakai : Basically, we are not interested in following trends. We originally stray from trend fashions. That’s the way we could work flexibly. This time we could shift to making masks flexibly, too.

2020 . 04 . 01

What is the "Wa（わ）team"??

〈part 2〉

Motooka : Additionally, we are not only making clothes but also working on multiple projects. There are multiple possibilities.
Kubo : However, the flexibility of production is quite high, so it’s fun to be able to make a wide range of proposals for ideas to take with.
Ohama : In my experience, especially in the system, it is rare to let an ordinary employee be in charge of such a wide range of job or role. Though they (Ms Tamaki and Mr Sakai) do not hesitate to allow me to handle it. How should we handle the basics? As for myself, I get to experience the kind of things that come from there.

2020 . 03 . 15

What is the "Wa（わ）team"??

〈part 1〉

Ohama : I made a suggestion that it would be better to verbalize the ideas that came out from Tamaki and Sakai when we were talking.
Kubo : Basically, we’re like being outside of logic. I think it’s quite challenging to verbalize our company, including logic and rationality. Personally, I don’t think we can narrow it so easily with them, thus defining it becomes a lot of work.
Motooka : I’m making things that are in need, such as brochures, the web, and recently the online shop. It lacks coherence. We have to create something that can be expressed from a more “root” (point).

2020 . 03 . 01

“Dye team” appears!
〈part 2〉

Calculated coincidence

Watabe : I want to make “Sukumo” which can dye for the original Indigo dye without using chemical substances at all. I want to make Hie-cho famous for the Indigo dye.
Matsumoto : My goal is making that hand weaving big rug mat and I hope to mix the natural dyes.
Iwamoto : Keep playing. This company allows us to approach the whole process, which other companies wouldn’t allow. We could have the best time that we create and make products while playing.

2020 . 02 . 15

“Dye team” appears!
〈part 1〉

We don't dye the same colours.

Matsumoto : I was at the “Weaving section”, where my job was choosing threads for “arranging threads” or making ideas for the colour scheme every day. And now I can dye while I have an image of weaving. They are so connected to each other. It is fun.
Watabe : We don't dye the same colour, do we?
Iwamoto : On the general world market, they make the products with the existing colours. There is no limitation in making our products if we make everything by ourselves.

2020 . 02 . 01

nime’s talk

About ‘job’ and ‘creation’
〈part 2〉

Tamaki : For me, it is the work. I don’t have to dictate If this or that is work. It all includes my "work", or it means "living". I would say if your pursuits only benefit you at present, you couldn’t really develop your creativity.
Sakai : Today, most people just want the now. I hope our staff can include “work” and “play” together in a positive way.

2020 . 01 . 15

nime’s talk

About ‘job’ and ‘creation’
〈part 1〉

Tamaki : We don't separate design and productions. We can think of designing while producing. That's our stance. If our teams can get “that creation”, there is nothing to worry about.
Sakai : I always want access to limitless possibilities. If they ask me for my approval, I try to find a common understanding, edit and give my consent. I let my staff decide their goals. That’s how I handle my role.

2020 . 01 . 01

niime’s crossing into a new year talk
back to the beginning announcement by Tamaki & Sakai
〈part 2・on New Year’s Day〉

Tamaki : I believed all I needed to do was just to devote all my energy to the things which make me happy and have fun. So, we, “tamaki niime” will change in 2020, right? I feel we have been changing.
Sakai : Going back to your root. Simple is the best. Just continue to be ourselves. We need to keep unchanging ourselves!

2019 . 12 . 15

niime’s crossing into a new year talk
back to the beginning announcement by Tamaki & Sakai
〈part 1〉

Tamaki : We discussed where the future “niime tamaki” heads for. While we had spent some such years, we really enjoyed ourselves. Having risks in a sense, we were nervous about living each day, but we had felt alive.
Sakai : It is not a matter of money. Our income now is more than ten times our first income, however, back then, it was not the matter. We were just so excited to have this business.

2019 . 12 . 01

niime's a little over twenty-minute talk

About roots〈continued from the first half〉

Tamaki : Living is fun, isn’t it? I mean every day. Because my job is one of my hobbies, I have so much fun doing it. They frown to say not to understand that working is fun. Why don’t they have fun?
Sakai : Everything is simple, after all. You shouldn't just get over something, or you don't even need effort or that kind of shit. You'll change because of need. If we are too conscious of breathing, we'll burst.

2019 . 11 . 15

niime's a little over twenty-minute talk

About roots〈part 1〉

Tamaki : Whatever you receive, whatever types of farming you do, even if it is good for the environment or not, more than all these things, it is more critical to have creations for us to make us happy and have fun. I have reached that point, not just thinking about it in my head.
Sakai : It must connect to our roots or homeland. Weren’t we doing that when we were young? We were just doing, because of what we felt was fun.

2019 . 11 . 01

niime’s twenty-minute talk

About ‘play’〈part 2〉

Niime and Sakai's discussion about "play" continues on, and it hasn't ceased heating up. We have found that they have their own distinct differences in how they 'play'.
Tamaki “ I believe it is crucial to be open as to what we are doing now. We don't need to show off how we are doing or to impress others.”

2019 . 10 . 15

niime's twenty-minute talk

About 'play'〈part 1〉

This time our topic is "play". Tamaki and Sakai see their work as a form of exciting play, as they call “niime’s play theory”. They began to talk about vivid memories of games in their childhood and then investigated frankly what "play" is. Sakai “Playing is the ultimate thing that we want to do. Nowadays people consider things so logically. When we were kids, playing was more three dimensional.”
Tamaki “You cannot use your imagination if you could immediately find the answers. It is more important to allow your mind to work to inspire you.”

2019 . 10 . 01

niime's twenty-minute talk
About a 'natural attitude'

〈part 2〉

In the new 'niime encyclopedia' twenty-minute talk part two, Tamaki and Sakai will continue to talk about a 'natural attitude' in a relaxed and casual way. The subject goes from the 'exhibitionistic' to the ‘environment for raising children' and the 'compulsory education'.
Tamaki “We cannot learn without a natural attitude, with a little excitement. Our brain will reject it if someone says, "Okay, it's time to study!", and force us to do.”
Sakai “What we are doing is not an obligation. We are not forced to do anything. We do it for fun.”

2019 . 09 . 15

niime's twenty-minute talk
About a 'natural attitude'

〈part 1〉

A new twist for the niime encyclopedia! Ms Tamaki and Mr Sakai will provide quick answers in a twenty-minute discussion of the theme. The current theme is "natural attitude". How will they answer?
Sakai : With a natural attitude, it does not matter if you are stylish or not. I believe you can be the way even if your intention isn't to be cool or not.
Tamaki : People are all the same. There is not much difference between the good, bad, higher or lower.

2019 . 09 . 01

Are we ending the 'niime encyclopedia'?

"The 'niime encyclopedia' has been too long. Don't you think so? ", Tamaki said. "Only our hardcore fans love to read this, but many people must be bored with it." How can we spread 'tamaki niime' brand, which never stays in one place, trying to evolve to make progress? Tamaki and Sakai, join me to discuss their thoughts openly. What should we do with this web project, 'niime encyclopedia'? What can it be?

2019 . 08 . 15

Transparency, and niime's organizational belief

To create openly. That is one of the unshakable policies,'tamaki niime' believes in. Not just showing her Lab through the glass window and guiding people around. By listening to Tamaki and Sakai's talks, their desires and beliefs in the 'tamaki niime' organization have been likened an open and inviting breeze. At the same time, it is like flowing water which never stays in one place, changing its shapes and states gradually.

2019 . 08 . 01

‘Mittsu kai’

Tamaki "Are we gonna talk about 'Mittsu kai' this time? Then, wouldn't it be better to ask our staff? "
Sakai "I guess, Fujiryu."
Tamaki "Fujiryu and Fujita."
Sakai "Let them join."


‘Mittsu kai’; the 3rd Relocation Anniversary Event of 'tamaki niime' will be held for 6 days from Saturday, August 10th to Thursday 15th this year. The Shop & Lab will be staged with scale-ups and more events every day.

2019 . 07 . 15

An intuitive sense is necessary.

An intuitive sense is necessary.
Tamaki moved to the home of Banshu-ori, which made it possible for her to have intense interactions with the Banshu-ori craftsman Nishikaku to create fabrics. After trials and errors, she finally produced the 'only one shawl'; the representative creation of 'tamiki niime'.
However, it was not the only thing Tamaki learned from Nishikuru; a walking dictionary of Banshu-Ori, and hinted at its unique manufacturing techniques.
I'd like to listen to Tamaki and Sakai, who has learnt a lot and made decisions via little things and conversation with sharp and flexible sensibility and intuitive sense to build their brand and management.

2019 . 07 . 01

Being "新雌(niime)."



"To create a new society where women can shine."


That's Tamaki Niime regularly mentions. She puts her heart and determination into the name "新雌(niime)" that she would like to express and propose "the new female image."


This time, the talk session is about being a woman; being "新雌(niime)". And about the meaning in depth and value that the only creation has.

2019 . 06 . 15

Significance of "Koshirae kai" and the future.

We’d like the people who visit our Shop & Lab not only to buy our works but also to have various experiences as creators. Furthermore, we’d like to grow as a community in this area through creation.
This is the second part of the tamaki niime’s new trial “Koshirae kai” interview with Tamaki and one of her staff Fujimoto.

2019 . 06 . 01

Enjoyable creation at 'Koshirae kai.'

The tamaki niime 'Koshirae kai' launched in February of this year and has been held on each national holiday.
So far, we have had natural soy sauce making, indigo dyeing, silkscreen printing, small handcrafts using old cardboard boxes, and cotton seeds sowing. It is a workshop place where various creators are invited to each lecturer, and the participants can enjoy valuable creative experiences.

2019 . 05 . 15

niime History Chapter 6

Evaluate, then Create a Workflow.

As the tamaki niime brand moves forward, launching promotional events; it seems that much like the art of creation there is a carefully designed workflow based on keen judgement and mechanisms that surprise recipients.

2019 . 05 . 01

niime History Chapter 5

Learn, think and act.

My family runs a boutique in Katsuyama, Fukui. They brought me along when they went to wholesale stores in Osaka. Tamaki, who was looking forward to finding her favourite clothes, soon became tired of ready-made garments. From early childhood, she began her journey into the world of creation.

2019 . 04 . 15

"ONLY" and "ENOUGH"

There was a priest of a temple, Master Sougen Yamakawa - the chief priest of the Rinzai school Shōgen-ji, that my late father considered as a teacher and was always fascinated by him.

2019 . 04 . 01

niime History Chapter 3

Just the way it is and the Only One

"Our brand philosophy is not like the one of the so-called fashion industry giants. " As Sakai says, 'tamaki niime' embodies the passion of creation, the value of the one and the only works with its spirit of freedom.

2019 . 03 . 15

泥で染める。

「“ベンガラ染”ってあるじゃないですか？」 開口一番玉木はそう言って、tamaki niimeならではのモノづくりの、新たな試みを語り出した。

2019 . 03 . 01

tamaki niime × 大地の再生講座〈後編〉

「それが地球にとってベストであるなら、受け入れるしかない。」 地球という、自らもその一部である大きな生命体の基準に照らしながら、日々考え行動を心掛ける玉木は、同じく地球的視点で環境づくりの活動を進める「一般社団法人 大地の再生 結の杜づくり」代表の矢野智徳さんと出会い、彼にShop＆Labの土地の再生を委ね、そのプランを丸ごと受け入れて、座学を聴き作業の様子を観ながら学んでゆくことにした。

2019 . 02 . 15

tamaki niime × 大地の再生講座〈前編〉

1月28日〜30日の3日間、「tamaki niime × 大地の再生講座」と題した催しが行われ、代表の矢野智徳さんをはじめとする一般社団法人「大地の再生 結の杜づくり」とtamaki niimeのスタッフ、そして各地から集まった参加者たちによって、体験講座を兼ねた、Shop&Labの土の再生を目指しての作業が実施された。

2019 . 02 . 01

niime史  特別編    ― 追悼 ―  亡き父へ。

去る1月8日、玉木新雌の父・達雄氏が急逝した。享年70歳。

2019 . 01 . 15

niime History chapter 2

Originality

Her unique creative process working in Banshu-ori style has become very popular. Now that it is a well-known concept due to tamaki niime's originality, we seek to understand her strategies and processes in trying to launch her name brand, as well as her thoughts.

2019 . 01 . 01

niime History

chapter 1
Independence

Happy New Year.We hope you enjoy the "niime Encyclopedia" this year as well. Today, from the first day of the New Year, we would like to begin our new series; the "niime History." Tamaki Niime herself will discuss the progress of ‘tamaki niime’ over the past 12 years.

2018 . 12 . 15

niime的 ゆく年くる年。

昨年9月の移転1周年記念祭「ひとつ会」開催時からすでにその兆しはあったが、2018年のtamaki niimeはモノづくりと並行して自分たちの想いや考えを企画の中に落とし込み、顧客と触れ合い、多面的に発信すべく様々なイベントを実施し始めた。

2018 . 12 . 01

tamaki niimeの根っこ。

「創造を愉しみ、地球にやさしいことを探求し続ける」 先頃新たに誕生した、tamaki niimeの企業理念・経営指針を表す言葉。玉木はそれを“根っこ”と呼ぶ。

2018 . 11 . 15

スタッフ石塚×藤本、

tamaki niimeと自分たちのこれからを語る。

「織」チームで職場を共にするふたり。お互い真摯にモノづくりに取り組みながらも、仕事へのアプローチの相違から意見が激しくぶつかった。そして、その先には予期せぬ展開が待ち受けていた。スタッフ石塚と藤本によるトーク、続編。

2018 . 11 . 01

スタッフ石塚×藤本、tamaki niimeを語る。

今回の「niime百科」はこれまでとは視点を変えて、Labで働くスタッフの立ち位置から見たtamaki niimeのあれこれをお伝えする。同じ「織」チームにおいてディスカッションを繰り返しお互いを高め合いながら、真摯な姿勢でモノづくりを追求する石塚真奈と藤本隆太。ふたりに、思いのたけを語ってもらおう。

2018 . 10 . 15

niime的求人。 “こんな人材求む！！”

tamaki niimeは、常識に囚われないそのモノづくりの姿勢においてと同じく、およそ世間一般で言う「会社」らしくない会社だ。玉木の“覚醒”を経て、新たなサイクルに突入した彼らにとって、今求める人材も以前とは様変わりしている。今回の「niime百科」は、玉木&酒井にスタッフ・藤本隆太を加えての、“ぶっちゃけ”求人トークをお届けする。

2018 . 10 . 01

The beginning of a new cycle

Regularly pondering the significance of creation, they continue to explore their potential and the relationship with the world moving forward. It will also be a thorny journey that requires enormous effort. The "Zakkubaran-kai (open discussion)" was held in the Shop & Lab of tamaki niime in the "Navel of Japan" to invite the members of "Unagi no Nedoko", who work mainly in Yame City, Fukuoka to convey the creation of Kyushu Chikugo. Tamaki felt a symbiotic spirit between the people in Kyushu, who have similar aspirations as herself. The event, held in a relaxed atmosphere open to customers; considered their own nature; enkindled a moment of sympathy and touching upon Tamaki's own awakening.

2018 . 09 . 15

'Going back to the beginning.'

The "Zakkubaran-kai (open discussion)" was held on September 2. There, they invited the "Unagi no Nedoko (Eel's bed)" staff from Yame City, Fukuoka Prefecture to work on solving local issues through creation. Tamaki was so caught up in her ambitions; she didn't give herself time to engage with the people from Kyushu and their clear vision.

2018 . 09 . 01

Aspiring to self-sufficiency - We would like to be 'a safe haven' for an emergency.

"The day will come when conventional things are no longer common in the society." Running parallel with her creation, Tamaki, who has been aware of the dangers of the foundation of modern society with her keen sensibility, has started searching for a lifestyle to protect themselves which doesn't rely on the systems that seemed to be conveniently solvable with money.



2018 . 08 . 15

Aspiring to self-sufficiency - a new experiment in food and agriculture.

Surrounded by nature, the 'tamaki niime' Shop & Lab is filled with a comfortable air at the foot of the lush green Okanoyama located at the 'Navel of Japan'.  The Hatatani river flows in front of the Shop & Lab, and the vast cotton field it nurtures cotton spreads out before it.  In such a free environment, Tamaki is thinking of the planet's ecosystem.  It is inevitable for Tamaki, who is living every day as Vegan, to increase concern for food and agriculture. 

2018 . 08 . 01

Talk about "tamaki niime ‘Futatsu kai’".

The Shop & Lab 2nd Relocation Anniversary Event "tamaki niime ‘Futatsu kai’" will be held for 9 days from Saturday 11th to Sunday 19th of this month. It’s been a year since ‘Hitotsu kai’; the first-anniversary event was held.  It was full of a relaxed, natural atmosphere not only inside the shop but everywhere in the lab with the men and women of all ages enjoying the festival.

2018 . 07 . 15

The story of “新雌 (niime's)” birth. -  "To create a new society where women can shine."

Tamaki Niime created a new era of the female image, and she has embodied it herself. The brand name “玉木新雌 (tamaki niime)”, which was named in 2004 at the time her brand was launched, seems to have deep thought and ideal of Tamaki beyond the concept of a fashion brand.

2018 . 07 . 01

Tamaki and Sakai. The origins of an unlikely collaboration.

Unconventional thinking.  Without relying on the existing theory, pursuing our own quality methodology faithfully, to get the best out of oneself.  That is the point both Tamaki and Sakai have in common.

2018 . 06 . 15

Discussions by Tamaki and Sakai, and the essence of creation.

At the exhibition in Tokyo, the encounter with Mr. Hirofumi Nishikaku; a Banshu-ori craftsman, connected to Tamaki and Banshu-ori. "I was certain that it would be an interesting creation if I tried to produce perfection of the material, specifically fabrics. I felt its value would shine if I polished it." Tamaki recalls.

2018 . 06 . 01

All the staff pursue their creativity, new creations.

As represented by the shawls, tamaki niime's work of art has been widely loved because of the expression of the freedom; free from limitation of age, gender or body shapes to wear.

2018 . 05 . 15

Shawls, and tamaki niime's creations.

A light and soft fabric that brings you a comfortable feeling. A deep, vivid shade expressed in a combination of bold but delicately coloured threads. A cherished work of art, worldly, and free from limitation of age, or gender. Love that dwells upon a singular oeuvre whilst displaying varying expressions, one at a time. A shawl is a more than a work of art; it is an expression of philosophy and feeling.

2018 . 05 . 01

To talk about “Hara goshirae kai”
‘tamaki niime’ meal trial.

This new creation “Hara goshirae kai”, which is good to our bodies and the earth, is produced by tamaki niime and the food creators.
It launched in January of this year and has been held every Saturday and Sunday at the ample and cozy space ‘tabe room’ on the second floor of the shop. The food creators from various restaurants switch menus daily, and provide a unique cuisine using plenty of the freshest vegetables.

2018 . 04 . 15

To the creation of global standards.

“We only focus on the concept:Is our creation good for the earth?”
That’s how Tamaki answered with a firm smile.

2018 . 04 . 01

I would like people to know ‘tamaki niime’.
- Introduction -

Surrounded by her soft and colourful art, she faces the tradition loom stoically.
With a smile as warming as the natural sun, she stands among the sun-dried shawls as the flutter in the pleasant breeze.